Amazon A+ Content Image Guide 2026: Every Size & Spec
Complete Amazon A+ Content image sizes for 2026. All 17 module specs, file requirements, and design tips. Free templates to create Brand Story and EBC that convert.
Amazon A+ Content Image Guide 2026: Every Module Size & Spec
Amazon A+ Content (formerly Enhanced Brand Content) is one of the most powerful conversion tools available to Brand Registered sellers. Listings with A+ Content see 3-10% higher conversion rates on average—and some categories report up to 20% lifts.
But getting the image sizes wrong means blurry visuals, awkward cropping, or rejected submissions. This guide covers every A+ Content module size for 2026, plus design tips that actually convert.
Who Can Use A+ Content?
A+ Content is available to sellers enrolled in Amazon Brand Registry. There are two tiers:
| Feature | Standard A+ | Premium A+ (A++) |
|---|---|---|
| Cost | Free | Invitation / threshold |
| Modules per page | Up to 5 | Up to 7 |
| Video support | No | Yes |
| Interactive hotspots | No | Yes |
| Carousel gallery | No | Yes |
| Comparison charts | Yes | Yes (enhanced) |
Most sellers will use Standard A+ Content, which is what this guide focuses on.
Standard A+ Content Module Sizes
Text & Image Modules
| Module Name | Image Size | Notes |
|---|---|---|
| Standard Image & Light Text | 970 × 300 px | Full-width banner with text overlay |
| Standard Image & Dark Text | 970 × 300 px | Same size, dark background variant |
| Standard Single Image & Highlights | 300 × 300 px | Square image with bullet points |
| Standard Single Image & Specs | 300 × 400 px | Product image with spec table |
| Standard Company Logo | 600 × 180 px | Brand logo module |
Multi-Image Modules
| Module Name | Image Size (each) | Number of Images |
|---|---|---|
| Standard Three Image & Text | 300 × 300 px | 3 images |
| Standard Four Image & Text | 220 × 220 px | 4 images |
| Standard Four Image Quadrant | 135 × 135 px | 4 images |
Comparison & Feature Modules
| Module Name | Image Size | Notes |
|---|---|---|
| Standard Comparison Chart | 150 × 300 px (per product) | Up to 6 products |
| Standard Single Side Image | 300 × 400 px | Image left or right, text opposite |
| Standard Image Header with Text | 970 × 600 px | Large hero banner |
Brand Story Module
| Element | Image Size | Notes |
|---|---|---|
| Brand Story Background | 1464 × 625 px | Scrollable carousel background |
| Brand Story Card | 362 × 453 px | Individual brand cards |
| Brand Story Logo | 315 × 145 px | Brand logo in story header |
Universal Image Requirements
Regardless of module type, all A+ Content images must meet these specs:
| Requirement | Standard |
|---|---|
| File format | JPEG or PNG |
| Max file size | 2 MB per image |
| Color mode | RGB (sRGB recommended) |
| Resolution | 72 DPI minimum |
| Text in images | Keep minimal, must be legible on mobile |
A+ Content Design Best Practices
1. Design for Mobile First
Over 70% of Amazon shoppers browse on mobile. Your A+ Content images will be compressed to fit small screens:
- Use large, bold text in images (minimum 16px equivalent)
- Avoid putting critical info in image corners
- Test your layout on a phone before publishing
2. Lead with Benefits, Not Features
The first module should answer: “Why should I buy this?”
| ❌ Weak Opening | ✅ Strong Opening |
|---|---|
| ”Our product is made of 304 stainless steel" | "Never worry about rust again—304 stainless steel built to last 10+ years" |
| "Dimensions: 12 × 8 × 3 inches" | "Fits perfectly in any kitchen drawer” |
3. Use a Consistent Visual Style
- Pick 2-3 brand colors and use them throughout
- Use the same font family across all modules
- Maintain consistent photo style (lighting, background, angles)
4. Strategic Module Order
A high-converting A+ layout typically follows this structure:
- Hero banner (970×600) — Lifestyle image with key benefit
- Feature highlights (Standard Four Image) — 4 key selling points with icons
- Comparison chart — Show why yours is better than alternatives
- Social proof / certifications — Trust signals
- Brand story — Build emotional connection
5. Add Alt Text for Accessibility
Amazon requires alt text for every A+ image. This also helps with:
- Screen reader accessibility
- Image loading fallbacks
- Potential SEO benefit (debated but worth doing)
Common A+ Content Mistakes
- Wrong image dimensions — Images get stretched or cropped awkwardly
- Too much text in images — Unreadable on mobile
- No lifestyle images — All white-background shots feel like a spec sheet
- Ignoring Brand Story — Free real estate that most sellers skip
- Promotional claims — “Best seller” or “30% off” violates Amazon policy
How to Create A+ Content Images Fast
Traditional Approach
Hire a designer, provide brand guidelines, wait 1-2 weeks, pay $500-2000.
AI-Powered Approach
- Upload your product photo to FocalFlow AI
- Select a lifestyle scene that matches your brand
- AI generates images in the exact dimensions you need
- Download and upload directly to Amazon
This cuts creation time from weeks to minutes while maintaining professional quality.
Summary
Getting A+ Content image sizes right is the foundation. But what you put in those images determines whether they convert. Focus on:
- Correct dimensions for each module (reference the tables above)
- Mobile-first design with large, legible text
- Benefit-driven storytelling that answers “why should I buy this?”
- Consistent branding across all modules
Related Articles
- Amazon Product Image Requirements 2026 — Main image and secondary image specs
- Amazon Listing Image Optimization — Clone top-seller styles for higher conversions
- E-commerce Product Photography Guide — Complete guide for all platforms